Ekoznalci is a tailor-made merchandise programme we created for our client Studenac. It aims to raise awareness of Studenac’s corporate social responsibility project, ‘A Step Closer to Nature’. Sea and nature clean-up events are supported by illustrated characters who carry the key message: protect nature.
The characters were introduced through online channels and attended every environmental event as cut-outs, colouring books and other promotional and interactive materials. The Ekoznalci characters — Krešo, Ornela, Helga and Robi — also became plush toys in Studenac’s loyalty programme. The campaign delivered outstanding results and became Studenac’s most successful campaign. Launched ahead of the tourist season, all plush toys sold out within the first three weeks. Alongside local residents, tourists also embraced Ekoznalci as a local souvenir.
