Developing an approachable, playful visual identity that steps outside corporate conventions while expressing genuine care and systematic investment in employee wellbeing is no easy task. But our designers handled it with a buzz of creativity.
The goal was to create a visual style reflecting the values of approachability, care and community. To achieve this, we combined warm colours with simple yet powerful visual elements that are easily recognisable and associated with the RBA banking brand.
Through this visual identity, we successfully communicated that the Bee Well programme cares for employees’ overall wellbeing. The visual style was designed to be appealing and encourage employees to participate actively in the programme.
