Why does the sight of a moustache make our mouths water? Because the curled moustache of Ali Kebaba's familiar mascot has become synonymous with delicious kebab.
Refreshing a familiar brand without losing the emotional connection is never easy, especially when food is involved. For the Ali Kebaba rebrand, we focused on the familiar face that has greeted us from the packaging for years — and its even more familiar moustache.
With refreshed messaging and typography, Ali Kebaba took on a new look while retaining its connection to delicious meals.
