Developing this visual identity was more than an aesthetic exercise: it was a strategic move to make the IT department stand out within RBA bank.
The new visual identity focuses on creating a distinctive, recognisable image to improve communication with clients and internal partners.
The new design highlights the brand’s key message, ‘RBA makes IT easy’, through dynamic typography. RBA’s recognisable yellow-and-black palette was given new life through simple, geometric yet playful visuals, creating a distinct identity for the department while maintaining its connection to the parent brand.
