We all know we should not judge a book by its cover, but we also know we reach first for the one whose cover catches our eye.
Visual stimuli are incredibly important in attracting attention. Three days after hearing information, we remember only 10% of it. However, when an image accompanies that information, we remember around 65%.
Corporate videos, television commercials, quality product photography and animation are important parts of your visual presentation.
Video production: corporate videos, social media content and television commercials
In the age of YouTube, livestreams, webinars, TikTok, Instagram Reels and Stories, one thing is clear: video takes centre stage!
Here are five of the many reasons to invest in video production: it attracts attention and holds viewers’ interest longer than static ads, increasing engagement and interaction with your brand; it combines visual, audio and text elements to communicate complex messages and emotions more effectively; viewers remember video content better than text or image ads; video is popular on social media and favoured by algorithms; and Google loves video — it matters for SEO.
Your choice of photography should always reflect your brand, mission and content.
Photography: portraits, products, interiors and destinations
When you need visuals, you have several options: use stock photography, take the photographs yourself or invest in professional photography. Original content is always authentic and therefore more effective.
Whether you need portraits, product photography, interiors or destination photography, professional images help you stand out and consistently attract more attention and interest than generic stock visuals.
Animation
Dynamic, creative and able to communicate plenty of information in very little time — that is animation! There are different animation techniques for creating content that is impossible to ignore: 2D animation, 3D computer animation (CGI or CG), motion graphics and stop-motion animation. The choice depends on the campaign, creative direction and budget, but each can do an excellent job of attracting attention!
Editing, voice-over and audio processing
Did you know that 54% of consumers want to see more video content from the brands they follow? Video editing is an excellent storytelling tool that can help you convey plenty of information or explain complex concepts simply.
Voice-over is a production technique using a voice outside the on-screen action in radio, television, adverts and other video formats. It influences the video’s tone, style and emotional impact.
Audio processing is another tool in audiovisual production. It is used to convert between analogue and digital formats, cut or boost selected frequency ranges, remove unwanted noise and add effects, allowing sound to shine and tell the full story, with or without accompanying video.
