Croatia Sleeps Peacefully

We cannot help customers with every worry that keeps them awake, but through visuals in our campaign with Hespo, we raised awareness of how a good bed and mattress can help combat poor sleep.

In response to a major European study showing rising stress and anxiety among Croatians, leading to insomnia and poor sleep quality, Hespo launched the ‘Croatia Sleeps Peacefully’ campaign.

Our task was to use social media videos and photography to show that half a million Croatians already sleep on its beds and mattresses, and to convey the peace and comfort this Croatian brand’s products provide at night.