97%
of small businesses use social media to attract new clients
The content you publish on social media makes your brand recognisable.
For more than a decade, social media has been a crucial part of every marketing and brand strategy. It informs, enables direct communication, distributes content and provides customer support. It also helps build trust and authority and gives your brand a personality.
It is easier to list what social media cannot do than everything it can. But such a versatile tool requires skilled management and a well-developed social media communication strategy.
Developing a social media communication strategy
Not sure where to start? You are not alone. Many companies have integrated social media into their marketing and brand strategies without achieving the results they want. This is where a social media communication strategy comes in.
Think of your social media strategy as a roadmap to your destination, whether your goal is to increase sales or raise brand awareness. A good communication plan explains in detail how to use the most popular social networks, while guiding employees so they can communicate with users confidently.
Content production — design, copywriting, video and photography
You have a plan, a communication strategy and a clear idea of where, what and when to post. What comes next? Producing quality content!
Although it may sound a little overused, the saying ‘Content is king’ still holds true. The content you publish on social media makes your brand recognisable, turning followers into fans who look forward to exciting, creative posts and feel part of a community. Remember to involve them in creating content!
Community management — communicating with your audience
Brands should hire community managers because they are the tone, voice and human element behind the brand. Community management can help you build a positive online presence, while the absence of a communication strategy and an experienced community manager has the opposite effect. Active participation in the community builds your brand, strengthens customer loyalty and gives it a well-rounded personality.
Quality community management enables you to: Get feedback and gather ideas through real conversations with your audience / Provide customer support / Increase brand or product awareness / Increase interaction, conversions and sales / Give your audience value beyond the product or service
Crisis communication and social listening
Crises happen every day. Sometimes we can prevent them and sometimes we cannot, but one thing is certain: we can prepare for them. Crisis communication encompasses the technologies, systems and protocols that enable companies to communicate effectively during a major threat to their business or reputation. When such threats arise, fast, consistent and proactive communication is essential. Social media offers exactly that: in a crisis, you can contact your users and community directly, far more immediately than through denials and press releases.
Crisis communication on social media offers four fundamental advantages: rapid information sharing; independently crafted messages with your own framing; monitoring and listening to customer and user sentiment; and maintaining community relationships by solving problems.
Facebook, Instagram, YouTube, LinkedIn, TikTok, Twitter or Pinterest?
People do not just buy from brands on social media: they spend 20–40% more with companies that use it! The benefits are clear: social media increases brand visibility, promotes products, generates leads and encourages sales.
Is your brand a good fit for social networks such as Instagram and TikTok? Or does it focus on real-time events, making Twitter a better choice? Perhaps your audience is diverse and needs a mix of platforms such as Facebook, LinkedIn and YouTube? Every social network has its own audience, rules and almost unlimited possibilities — if you know how to use them. Together, we will find the perfect combination for you!
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