Taste local

Potatoes from Međimurje, blueberries from Sisak, sweet potatoes from the Neretva Valley and onions from Rogoznica – these are all products that go straight from gardens and fields to Studenac’s shelves. Through an integrated marketing campaign brought to life with video and photography, we told the story of the people behind these products – and of Studenac, which supports small producers and seeks out the best products for its customers.

Alongside the videos, the campaign featured social media content and media coverage to spread the word about small producers and the love they put into their work as widely as possible.