Metricom

Metricom monitors social media, web portals and article comments across the region (Croatia, Serbia, Slovenia, Bosnia and Herzegovina, Macedonia and Montenegro), as well as the Czech Republic and Slovakia. It is optimised for searching local-language content and delivering high-quality, relevant results.

Among other things, the tool enables real-time monitoring of consumer habits; assessment of customer satisfaction; brand mention monitoring and brand sentiment analysis; competitor mention monitoring and comparison; early identification of potential crises and timely responses; finding enquiries expressing a need for the company’s products or services; finding enquiries indicating demand for new products or services (anticipating customer needs); and identifying influencers.