Eurospin: A giant shopping bag across Croatia

Through guerrilla marketing, we introduced a broad target audience to Eurospin’s key benefit: smart shopping. With an element of surprise, we placed the communication along people’s everyday routes, presenting the brand’s message without disrupting their day.

We placed this unusual form of outdoor advertising in smaller and larger Croatian towns and cities with Eurospin stores, including Samobor, Split, Zaprešić and Vrbovec, in familiar gathering places such as squares and promenades.

Information is presented in an unexpected way to help customers remember the key message.